Amy's role within the FatFace team was to deliver innovative and stylish digital design (website, emails, social, etc.), in line with the brand’s seasonal campaigns. This involved concepting initial ideas, considering user journey from in-store to on-line, presenting work to directors and collaborating with other departments to ensure we deliver a campaign seamlessly from start to finish. I also spent a large amount of time re-designing email templating systems and web functionality in order to keep the user experience relevant.
Product focused content is at the heart of our video work with FatFace, and we have both regularly been brought in to help add a visual narrative to different campaign and seasonal launches. This has involved creating video content for webpages, social media and email marketing campaigns which otherwise would solely rely on still photography.