A plant-based cookbook designed to encourage and guide readers towards a healthy and satisfying vegan diet. The recipes are easy to follow, inexpensive and most take under 60 minutes. The design had to mirror the book’s accessibility and avoid the negative and pretentious connotations of veganism that have for so long discouraged people from trying it.
Stippling illustration was used on the cover with cheerful colours and a simple highlight of the title; appearing very welcoming and upbeat. Every recipe inside has a beautiful, high-quality photograph and icons indicating prep time, cook time and servings.